CRM Best Practice & Resources | Segmentum Blog

Let's schedule a time to chat

Prefer to send us an email? hello@segmentum.co.uk

Thank you

We'll be in touch soon

Oops! Something went wrong while submitting the form.

Expert CRM Insights

Free articles, ebooks and whitepapers to guide you in developing a CRM strategy that grows your business with customer retention.

The CRM specific challenges of A/B Testing & Statistical Significance

To understand whether any uplift we can see from campaigns is incremental, and wouldn’t have happened naturally, randomised control groups are a proven tactic. This way we can be sure that any difference in purchase behaviour between our test and control groups is down to the campaign. Well, it’s not always quite that simple, let's explain some more.

December 10, 2020

6 Key KPIs & Reports for CRM Managers

Here are just 6 of the KPI’s and reports we use when working with customers to educate and get management aligned with our CRM plan, and to help measure our overall success over time.

The first 30 days of CRM – What can you do to quickly achieve an impact?

A common question in any interview for a CRM Manager position might be "what would you do in the first 30 days or 3 months?" so here are some simple ideas to bring along, with these ones highlighted for their ability to demonstrate how you can make an instant impact.

More words on CRM

It’s not us it’s all you – what an ESP might tell you about email deliverability problems

There was a time when getting emails into the inbox was a key distinction between email service providers. Nowadays it’s not on most marketers radars, but I still see certain vendors perform better than others. Let's look at whose fault it is when your email campaigns land in junk.

Navigating through GDPR & what it really means for email marketing

LinkedIn was a fairly terrible place to be in the months leading up to May 25th 2018. Every other post was written and shared by newly found and self-certified GDPR experts, and most of it was mis-leading at best.

The problem with Welcome Email Programme Best Practice

"You need a welcome programme – it’s the best performing emails you will send". We keep our ears close to the ground listening to best practice in the email industry. Some of the most frustrating comments we hear are around welcome programmes like they are some magical deliverance that boosts email performance like nothing else.

“Let’s find a better ESP” – the flaw in the grass is always greener thinking in email marketing

Thinking of solving all of your email marketing headaches with a new ESP? Read on to find why that probably won’t be the case.

The “I’m sending too many emails” debate

Worried you are sending too many emails? Well fear not as this post tells you how you are probably not sending enough.

How email is measured: more insane conventional wisdom in the world of email marketing

If you rely on measuring email marketing through how much revenue you see in Google Analytics then you are definitely not seeing the true picture of what email generates for the business. Read more to find out how you can understand the value of your CRM initiatives.

CRM questions? Let’s talk.