Segmentum helps online brands return customers who abandon their purchase using a series of personalised emails, with the ability to reach more customers than traditional cart recovery tools.
Segmentum uses a 'next best action' methodology that allows infinite different customer journeys. While marketing automation workflow tools can only handle a small number of segments with pre-defined journeys, Segmentum breaks free of these constraints and makes it easier to add new triggers, manage frequency & get more accurate reporting with built-in control group analysis.
Using millions of pieces of data Segmentum learns the taste of every one of your customers to deliver fresh, relevant recommended products in every email, while up to doubling the revenue over hand-picked product emails.
Create more engaging and relevant email experiences by personalising emails as the customer opens using contextual information such as location, weather and device. Key uses include:
Segmentum are backed by an award winning team of email marketing veterans who have been in the email industry since 2003. We offer a full range of email services from responsive template design through to campaign management and strategic services. Whether you need ad-hoc help to fill resource gaps, ongoing outsourced campaigns or a full strategic re-development of your email programme we have the expertise to assist you.
The River Cruise Line are an established tour operator offering a variety of river cruises to the over 50's market. With each cruise having a number of options and itineraries a high abandonment rate has been seen across bookers and those simply browsing the website.
River Cruise Line achieved £12.32 incremental revenue recovered per email sent, as measured against the control group.
Jones Bootmaker are an established footwear retailer with over 100 stores and a thriving online presence. The email marketing activity was primarily generic with segmentation limited to gender splits, leading to lower engagement and repeat purchase rates.
Emails using recommendations showed a 58% increase in clicks with the 30 day post purchase email seeing 1 in 60 purchase.
Diamond Holidays are a tour operator offering coach tours across the UK. Email marketing was restricted to simple weekly batch & blast activity with no targeting. Data held in the reservation system had numerous duplicate records making it difficult to see a full picture of every customer.
The trigger emails achieve up to 58% open rates and 18% click-thru rates with as much as £22 incremental revenue generated per email sent.
Brantano are a family footwear retailer with over 150 stores across the UK. With new stores and concession outlets opening and other stores closing customer awareness of where their nearest Brantano store is was less than ideal.
Learn how commission based pricing models from cart recovery vendors can cost 3x more than a simple fixed monthly licence fee.Download the Whitepaper
Learn how to maximise your return from product recommendations in your email campaigns.Read the guide